Business people and entrepreneurs are usually known for their focus and this was certainly true at this week’s Shooting Business event, held by Gardner Croft Solicitors in Canterbury, where a group of 30 of the area’s top business leaders gathered at Greenfield’s Shooting Grounds to not only compete against each other for the area’s best business shooter prize but to discuss how local businesses have coped with the recession, and to look at how to best protect their businesses.
 

Gardner Croft’s Commercial Partner, Hugo Barton, said “What was surprisingly reassuring was how many of the businesses had been able to adapt to the climate and actually put themselves in a better position in their sector. Rather than scaling back, our guests told us how they have been investing in their businesses including increasing staff, marketing and acquiring good value, prime location premises. We have noticed businesses are taking advantage of opportunities which have not previously been available to them”.
 

The event included a few tips about how businesses can best protect themselves. Hugo told them that they could improve their business by:
 

 

“The most common issue we as commercial lawyers see is businesses not being prepared. The lesson is to not only be prepared for when things turn difficult, but to be ready for when times are positive so they can be in a position to take advantage of new business opportunities.”